Mar 05, 2021 Cumbria Times cumbriatimes.co.uk/article/International-Womens-Day---Missing-When-They-Shout-Action Cumbria Times Cumbria Times: Did you know that spoiling your loved one on Valentine's Day shows no sign of slowing down, but the cynical will say that it is more a marketing strategy for the retailers to make money out of the occasion.